The right people for the challenge

Salim Azzabi is a digital transformation and innovation expert with over 18 years of experience driving large-scale change across global organizations, including the World Health Organization, the International Labour Organization, and the Kudelski Group.

He specializes in turning complex strategies into practical solutions helping governments and organizations design and implement digital transformation initiatives, from platform ecosystems to AI-enabled decision systems. At WHO, he worked directly with countries to develop and roll out digital health strategies, while also founding the organization’s internal innovation program to accelerate real-world impact.

With a background that combines engineering, business, and entrepreneurship, Salim brings a pragmatic, execution-focused approach to scaling solutions across systems and stakeholders. He is a graduate of École Polytechnique Fédérale de Lausanne and HEC Paris.

Sara Fatacci is a Chief Information Officer with 18 years of experience across Banking, Healthcare, Luxury, and Manufacturing.

She leads technology transformations by putting people first. Her approach starts with listening, understanding the business deeply, and working hand in hand with teams to build solutions that actually fit their reality. She is convinced that the best results always come from working together.

She holds a Master in Intelligent Systems and an MBA in Digital Transformation and International Business, and is certified in project management, IT service management, and information security.

With over 20 years of experience in software engineering, architecture, and cloud solutions, Joaquim helps organisations design and deliver robust, scalable, and secure systems. His background spans enterprise platforms, microservices, and AWS-based architectures, with hands-on leadership across full delivery lifecycles - from concept to production.

In recent years, he has focused on integrating Artificial Intelligence into real-world systems, building context-aware AI solutions, Retrieval-Augmented Generation (RAG) pipelines, and automation frameworks that enhance decision-making, security, and operational efficiency. Alongside this, he has led initiatives in cybersecurity, penetration testing, and AI-driven threat analysis, combining deep technical knowledge with practical execution.

Beyond traditional software, Joaquim brings a multidisciplinary approach, working across electronics, robotics, and embedded systems to prototype and deliver innovative solutions where hardware and software intersect. This breadth allows him to operate effectively across domains, bridging business needs with technical execution and delivering solutions that are both strategic and hands-on.

He works with organisations looking for clarity, direction, and delivery - whether that’s shaping architecture, modernising systems, introducing AI capabilities, or solving complex technical challenges.

Eric Fingerhut helps organisations turn IT investments into real business value. With 20 years of experience at P&G and Roche, he combines strategic clarity, strong execution, and a people-centred approach to lead complex transformations.

Sara Santos Neves is a senior AI Search and organic growth expert with more than a decade of experience helping organizations build visibility across Search, Google News, Discover, content ecosystems and AI mediated discovery. Her work sits at the intersection of technical SEO, content architecture, data analysis, international growth and cross functional team enablement.

She has led SEO and growth initiatives across media, iGaming, beauty, B2B and digital product environments, working closely with editorial, product, engineering, data, CRM, performance and commercial teams. Her expertise includes international SEO, technical optimization, entity based visibility, internal linking, scalable content systems and platform driven organic growth.

With a background in teaching and Management Information Systems, Sara helps organizations grow SEO capabilities through training, mentoring, onboarding and practical frameworks. She turns complex search and AI visibility challenges into clearer structures, stronger teams and measurable organic growth.

Kerri Rusnak is a strategic delivery and organizational transformation consultant with more than 20 years of experience helping technology companies and leadership teams navigate complexity, scale operations, and improve execution. Her work focuses on organizational design, operating models, delivery transformation, leadership alignment, and turning strategy into coordinated, measurable outcomes.

Kerri has worked across product, technology, and operational leadership environments, supporting organizations ranging from scaling digital companies to global institutions. Over the past decade, she has worked closely with executive teams to solve execution and coordination challenges that emerge during periods of growth, restructuring, and organizational change. Her experience includes engagements with organizations such as Spotify, the United Nations, Redbubble, Wayflyer, REA Group, TELUS, and Lichtblick.

Known for her pragmatic and systems-oriented approach, Kerri specializes in helping organizations regain momentum when growth creates fragmentation, delivery slowdowns, unclear accountability, or operational friction. She works at the intersection of strategy and execution, helping leaders create clarity across teams, improve decision-making structures, and establish scalable ways of working without unnecessary process overhead.

Kerri’s background spans delivery leadership, product and engineering operations, organizational effectiveness, and executive facilitation. She has held senior leadership and advisory roles across international and remote-first environments, working with cross-functional teams distributed across multiple regions and time zones.

She recently completed a specialized program in AI Strategy at Johns Hopkins University and is currently completing an MSc in Psychology at University of Glasgow, reflecting her growing interest in the relationship between technology, leadership, decision-making, and human systems.

Zoltán Turbék is an independent expert/consultant specialized in AI governance/regulation, multilateral diplomacy and international law. He is a former career diplomat and UN (IAEA and WHO) legal officer with 20 years of experience in international law and multilateral policy-making processes. He has a long-time interest in technology and law, as well as passion for improving system-wide cooperation among international organizations and building partnerships.

As a member of the Council of Europe’s Committee on Artificial Intelligence (CAI), Zoltán actively contributed to drafting the first-ever international treaty regulating the use of Artificial Intelligence. He also had the privilege to co-chair the Policy Development Group of the Council of Europe’s Ad Hoc Committee on Artificial Intelligence (CAHAI) between 2019-2021, and to serve as his country’s head of delegation during the negotiations of the UNESCO Recommendation on the Ethics of AI.

He has recently been elected to serve as a Member of the International Law Association’s new AI & Technology Law Committee and as Deputy Lead (Research & Projects) of its Sub-Committee on Global Norms, Governance, and Comparative Regulation.

As a career diplomat, Zoltan served in various leadership roles, such as his country’s Deputy Permanent Representative to the UN in Geneva; Director of the Department of International Organizations/Human Rights; Vice-Chair of the UN General Assembly’s Legal/Sixth Committee; and as Legal Adviser at the Permanent Mission of Hungary to the UN in New York.

Zoltán is a frequent speaker on AI regulation/governance, UN affairs, and human rights, and is currently interested in the role of technical standards in governing emerging technologies, AI and human rights, and the legal and governance aspects of submarine cables.